WhistlePig is a whimsical, respected craft whiskey marketed toward true connoisseurs of fine rye. Madewell is a bold women's denim maker, for the more purposeful woman who might enjoy an excellent glass of whiskey. The challenge with this concept was to design for whiskey in a non-traditional way, keeping in mind that whiskey isn't usually designed for or marketed towards women. This redesign combines the clean and bold simplicity of Madewell's branded look and molds it to reflect a rye in a new way.
Smart Ass is a trivia board game where each player has a chance to win, no matter how smart the player may be. This redesign reflects old world snobbery with a little humor. Irony and irreverence are indicators to the fact that the player to answer the quickest is not always the smartest.
HUNTER BRAND BOOTS
This packaging project was to design packaging for an environmentally responsible shoe. Ordinarily, to obtain rubber from a rubber tree, the tree must be killed in the process. These Hunter Brand boots are made from dandelion rubber; rubber that can be made without killing the dandelion plant. The shoe box is made from recycled wood and doubles as a planter box. The packing paper was made with seeds, and when it is planted in soil, it composts around the seeds. When the boots are unpacked, the consumer has almost everything to plant a mini garden in their shoebox. This project works toward sustainability from multiple directions; from the way the boots are made, to the way they are packaged.
OUTRÉ TYPOGRAPHY BOOK
Atypical is a typography conference geared toward all types of creative professionals; from moviemakers to writers to artists, and combines interactive classes and seminars on typography in each field. Outré is the typography book that accompanies the event. It explores the relationship between chaos and artistic expression; the relative madness that tends to occur among the most talented artists. Often random, unexpected and unorganized, the creative mind must explore and imagine everything before laying anything down on paper.
LEARN TO READ BINARY
Learn to read binary is an interactive app that teaches the user how to read a binary clock. A binary clock uses computer language to tell the time using only four numbers translated into a combination of blinking lights. The app is a step-by-step tutorial that takes the user first through the concept of binary, then what the lights mean, and finally, the correct mathmetical sequence to determine the current time. The app also includes a binary display clock, and a quiz feature for practicing.
CONSUMED TYPE BOOK
Consumed is a promotion for Lakepaper Blocker Paper, a paper of manageable weight that promises full opaqueness. The book addresses the idea of today's full media inundation, and how multiple news and advertisement mediums make it so that it is difficult to escape the constant bombardment. Blocker paper is a small metaphor of the clean and refreshing break from the media, even if only for a minute. The paradoxical element of calm versus chaos serves as inspiration for the concept and the physical structure of the book.
THE HIGH ROAD
The High Road is a small festival that takes place in Taos, New Mexico and benefits diabetes. This project takes music and philanthropy and spans their combined aura and purpose across a wide range of materials, some interactive, some informational. The idea was to communicate a complex feeling while adhering to the limiting aspects of planning and organization. Through a digital zine, a poster and other promotional materials, this festival works to convey a specific mood.
Ring is Glasser's full-length album debut. Glasser's sound is an ethereal cadence of beats and vocals that can be haunting and complex while also somehow familiar. The concept of this album art is that the music is an abstract kaleidoscope of colors and patterns not clearly determined in their forms. A kaleidoscope is ever-changing, fleeting and unpredictable; a perfect metaphor to describe Glasser's unearthly sound.
Tj's is a private label intended to be distinctive from other Trader Joe's brands. As a brand that reflects Trader Joeís mentality and business practices, it promises to be accessible, promotes value, and covers the pantry basics. The challenge with this brand was to communicate these values to a specific type of consumer. This person is loyal to Trader Joe's and can recognize a smart purchase. Tj's brand works to maintain Trader Joe's brand loyalty with a fresh new look.