Hill City

Hill City was launched with the purpose of bringing tech and style together, to serve in all parts of life. Each highly technical piece is a basic building block of a functional capsule wardrobe. While extremely product-proud, we also focused on community storytelling, ambassador feedback, and grassroots marketing. Our crown jewel was our ‘magalog’, a quarterly shoppable magazine that highlighted technical attributes of our evergreen and seasonal capsules. I was responsible for logo development, design, copy and production of the magalog, and photo art direction for each campaign. Work goes in reverse chronological order, ending with brand launch work