Athleta Girl

Athleta Girl is a sub-brand of Ahtleta, and shares the ethos of moving women and girls forward by inspiring confidence, strength and belonging. Highly technical and brightly-colored wardrobe pieces inspire her to be who she wants to be. Branding is a more whimsical version of Athleta’s branding, expanded to feature dynamic and brighter colors, illustration, and graphic devices to appeal to the playful nature of girhood.