Athleta

Athleta is a Women’s performance brand that works to empower women and girls confidence, strength and belonging through movement. With focus on four key categories of activity: Yoga, Train, Hike and Everyday Active. The strategy around organic social is to educate on product innovations, engage the customer, and most importantly, to amplify the brand’s ethos. To accommodate decreasing dwell times, each post was designed to be quick-hitting, beautiful, and product-proud. Below is a sampling of the most successful posts.